Teknion 
WORKPLACE FURNITURE & DESIGN | GLOBAL | 300+ STAFF ENGAGED 

Scaling high-performance sales across five continents

The Challenge 
Post-pandemic, Teknion faced both opportunity and pressure: help clients reimagine their workplaces whilst accelerating their own global ambitions. To sustain growth, they needed a unified way for sales teams across North America, Latin America, EMEA, and Asia-Pacific to engage new customers, and drive deeper value with existing ones. 

This required a globally applicable sales methodology – a common language, approach, and set of tools that would enable teams to win larger, more complex opportunities in a rapidly shifting and highly competitive market, whilst equipping their people to maintain clarity and performance under pressure. Strengthening leadership capability to coach and develop their teams consistently was essential, as was extending the same approach to their dealer partners to improve collaboration, sales effectiveness, and deal quality. 
"We needed a way to help our teams embrace change and deliver at the same time. The combination of mindset clarity and customer-focused selling made this programme hugely impactful." 
The Solution
To build a unified selling approach, Teknion partnered with Gazing to develop and implement Design to Win: a clear, structured customer-engagement methodology tailored specifically for Teknion's commercial teams around the world. 

The programme combined customer-led selling frameworks with Red2Blue mindset training to help teams stay clear, focused and productive under pressure. It was adapted by region across North America, Latin America, EMEA, and Asia-Pacific, supported with coaching skills for local leaders to sustain performance and development. 
The Impact 
  • Global cohesion across sales teams and dealer networks with unified tools and language 
  • Customer-led approach shifting focus from ‘selling techniques’ to deep insight and authentic engagement 
  • Performance under pressure with leaders equipped to coach through uncertainty and commercial demands 
  • Tangible commercial uplift in win rates, deal size, sales cycle efficiency, and team resilience 
Results to date
  • 300+ commercial and leadership professionals trained across 5 regions 
  • Improved win rates and confidence managing complex deals. 
  • Reduced burnout and increased engagement 

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Ready to become a Red2Blue Business?

If you’d like to find out more about becoming a Red2Blue Business please email gazing@gazing.com and one of the team will be in touch.