Red2Blue for Clubs

Build mental strength across your whole team with the Red2Blue Mindset Programme

Empower your players and coaches perform under pressure, stay mentally strong and thrive in the moments that matter.

Pressure is part of the game. So is mindset.

Whether you’re pushing for promotion or helping young athletes grow in confidence, pressure is part of the journey.
Red2Blue helps you manage:
  • Big moments in high pressure games
  • Mental dips during training or performance
  • External factors influencing focus
  • Emotional highs and lows in competitive sport

Why clubs choose Red2Blue

Red2Blue is more than a performance tool. It’s a shared mindset framework that brings coaches, players and staff together around a common language and values.
With Red2Blue, your club will learn to:
  • Stay focused under pressure
    Build composure, control and clarity when it counts.
  • Make confident decisions in real time
    Help players and coaches to respond, not react.
  • Foster a mentally strong, unified culture
    Use a shared framework to talk about mindset,
    recovery and team ethos.
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It provides you with a point of reference to deal with moments of pressure

Paul Jones, General Manager, Leatherhead Youth FC
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“A lot of people come up with ideas on how you can become mentally tough, but they’re just words. You need a framework to go back to. It provides you with a point of reference to deal with moments of pressure.”
     

I now use Red2Blue in every area of life

Red2Blue Coach, Emma Wells, Head of Professional Tennis Registry (PTR)
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“I immediately saw the clear impact and benefits Red2Blue could have on my coaches at PTR. I now use Red2Blue in every area of life – both on and off the court. Controlling the controllable and finding positive ways to navigate and grow in stressful situations is essential to success.” 
     

 communication can be a hard skill to learn. Red2Blue has been a good framework for that

Coach Gerry Fitzpatrick, on why he uses Red2Blue with the teams he coaches
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“In sports like football, rugby, basketball, hurling, Gaelic football and hockey, generally speaking, there are only two real team skills – passing and communication.“And communication can be a hard skill to learn. Red2Blue has been a good framework for that, because now they have something positive and useful to communicate to each other when they’re under pressure.” 
     

the key is recognising when you are in Red and the ability to get back into Blue as fast as possible

Dan Carter, New Zealand Retired Rugby Union Player
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"There's a number of times in the game I needed to be in a state of Blue Head. Now you need to realise that you can never go through a game of rugby and not go into a Red Head. It's just a natural thing. But the key is recognising when you are in Red and the ability to get back into Blue as fast as possible."

Tailored to your club’s culture and goals

We work with you to design a Red2Blue programme that reflects:

  • The age, level and needs of your players.
  • Your coaching philosophy and club values.
  • The unique challenges and mental demands of your sport or activity.

This isn’t a one-off workshop, it’s a foundation your whole club can build on.

Athletes and coaches will come away with:

  • A deeper understanding of how pressure affects performance.
  • Tools to shift from reactive (“Red”) to focused (“Blue”) mindset states.
  • Shared routines and language for refocusing in training and competition.
  • Greater confidence, accountability and mental resilience.
  • A stronger sense of community and collective responsibility.

Built for real life

Red2Blue is designed for use where it matters – in the changing room, on the pitch, during high-pressure moments and in the reflective ones too.

What we deliver:
  • Easy-to-use visual maps and framework.
  • Practical tools that work for adults and young players alike
  • A framework that aligns your entire coaching team.
  • Daily-use tools — not just classroom theory.
Talk to us about your club

 Let’s build a mindset programme that fits your goals.

Red2Blue

Who is it for?

Pro and Academy teams looking for a performance edge

Community and grassroots clubs wanting to build strong habits early

Individual athletes aiming to improve focus and mental toughness

Coaches and leaders who want to teach mindset alongside physical performance.

Why now?

Great teams don’t just train hard – they support each other, stay connected and grow together. Red2Blue helps your club create a mindset culture where everyone speaks the same language, from the youngest players to senior coaches.
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Ready to build a mentally strong, united club?

Let’s develop a mindset programme that strengthens not only performance, but culture and community .
We’ll help you bring Red2Blue to life in your club!