Experian QAS 
DATA & ANALYTICS | GLOBAL | WORLD LEADER IN ADDRESS MANAGEMENT 

Building a common language for
sustained sales success 

The Challenge 
Experian QAS faced the complexity of managing an extraordinarily diverse UK sales operation – from customers spending budgets of between £2m and £200 annually. With ambitious growth targets in increasingly tough trading conditions, they needed a consistent, scalable approach across their sales organisation. Traditional one-off training wasn't delivering the sustained performance improvement they required.
The Solution
Gazing embedded their Red2Blue methodology directly into Experian's CRM system, the lifeblood of their sales operation. Rather than a single training event, Gazing provided maps and tools that created a common language across sales, management, marketing and strategy development, with continuous delivery, follow-up and ongoing reinforcement. 
The Impact 
  • Embedded methodology fully integrated into CRM and daily operations, visible throughout the organisation 
  • 20% sales growth achieved in challenging market conditions 
  • Scalable platform accommodating continued expansion across diverse customer segments 
  • Sustained adoption with Gazing Red2Blue maps on walls, desks and mouse-mats across the building 
""I'll give you an analogy. You don't get fit by going to the gym once. But, in effect, that's what conventional training companies promise you. With Gazing Red2Blue, it's not about one particular session: it's about adopting a methodology over time – the delivery, the follow-up, and then continually going back and testing it." 
Stuart Johnston, Managing Director Experian QAS

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Ready to become a Red2Blue Business?

If you’d like to find out more about becoming a Red2Blue Business please email gazing@gazing.com and one of the team will be in touch.