Xerox Print Services (XPS/XPPS) had built a successful enterprise business selling managed print solutions to large corporations. When small and medium businesses began seeking the same efficiencies, a massive market opportunity emerged – but with fierce competition and a narrow window to capture it. 

The challenge wasn't just market expansion. Xerox Corporation set an aggressive target: to grow from near-zero to $1.3 billion in managed print services revenue within 5 years. To achieve this, XPS/XPPS needed to transform culturally, shifting sales specialists from technology-focused conversations to services-led consulting with senior decision-makers.  

Existing technical training was comprehensive but overwhelmingly complex. Sales specialists couldn't apply what they'd learned under pressure and reverted to old habits. The business needed a methodology that would work in real customer situations, deliverable globally at pace across 160 countries in multiple languages. 

The programme combined three strands – market positioning, technical service offering and customer conversion process – into practical frameworks that sales specialists could use immediately. Delivered through intensive five-day training that deliberately replicated stressful customer situations, Streamline taught participants how to stay focused and on-track under pressure. The programme was rolled out globally in eight languages across South America, Eastern Europe, Middle East, and North America, with a 'train the trainer' component to build internal capability and create a self-sustaining learning culture.